These days virtually any advertising campaign will strike you with terms like “fair” and “sustainable.” They are the main selling points of various lifestyle segments and influence our conscience when purchasing new items. The question remains what sustainability and fairness actually mean to a fashion enterprise.

It is no secret that every brand has its own definition of what constitutes these terms. All that glitters is not gold. Often times only certain areas of the value chain can truly be considered sustainable or fair, while strategic marketing will hide other parts. Our main concern is to address this topic honestly and to openly elaborate on the difficulties of balancing the sustainability and profitability of our products. The following four cornerstones determine ARYS’ principles:

We produce our products in the European Union and Eastern China. Our certified factories are located in Portugal, Lithuania and Nanjing (mainly for japanese customers). We make a point of working closely with our manufacturers and are in constant exchange with them.

Our fabrics are purchased  from the top suppliers. Our fabric suppliers are located in Sweden, Austria, Switzerland, Portugal, Italy and China.

We consistently aim to implement sustainable technologies in our products. We work with materials such as SEAQUAL, Lyocell, Comfortemp or Ecorepel.

We don’t follow short-lived trends. Our product development focuses on timeless designs and durable workmanship. Our products are intended to become lasting parts of your wardrobe that time and again spark joy.

Our definition of fairness and sustainability
Our definition of fairness and sustainability

Like many other companies, we have embarked on the seemingly endless journey towards overall sustainability and fairness. The most common obstacle being profitability. For instance, we rely heavily on our customers in Asia. This inevitably limits our choices regarding sustainable logistics. Also, the fact of the matter is that high functionality and high sustainability (at a “good” price) stand in opposition to each other. Much sought-after features such as waterproof fabrics oftentimes require manufacturing processes that are harmful to the environment. Alternative methods are still in the early stages of development and for the most part very costly.

 

The bottom line is: The journey is the reward. In cooperation with our suppliers, producers, distributors and logistics providers, we need to continuously strive to work on new solutions that will gradually reduce our ecological footprint. By 2024, we aim to exclusively use recycled or biodegradable materials – whilst maintaining our highly functional standards.

If you have any questions, suggestions or criticisms and would like to share them with us, please get in touch: sustainability@aryswear.com